In fall of 2023 I conducted content-focused user research for a major consumer healthcare conglomerate. The research worked backwards from successful consumer focused content put out by competitive and associated brands, to corresponding TikTok user behaviors.

Jiselle is a user persona representing a demographic that might visit a fictional fashion wholesaling website (called KELLWOOD). Jiselle is based upon user research of both fashion wholesaling websites prevalent in 2021, and related user behaviors.

This map was created in the end stages of product development. It’s an internal document which displays product dev team leadership, along with flow mapping and UX copywriting. A still image representing the journey is depicted, full map can be seen here.

As seen embedded on my homepage. While the userflow represents a more complex map for dev and design purposes, this prototype document streamlines the process to the onboarding aspect, serving as a client-facing document for an early consumer prototype.

I edited and authored UX copy for this product geared toward micro-influencers. Giving it a trendier voice for social media, and clarifying sign-up steps and user agreements. I also designed and edited images within the user map. Full file can be seen here.

Internal Oasis (later I-Oasis) was an app created for the Unity 3D game engine that I mocked-up while at NYU. It’s an immersive meditation app wherein novice meditators are set in a clean quiet landscape (and soundscape) where they can meditate and learn more about meditation, should their home environments be too chaotic or loud to do so. A 2D UI was mapped onto a Unity environment which was very streamlined in nature. PDF contains in-game stills from outside the user perspective, and UI elements, along with concept art.

Macro, poststructuralist thinking around the issue of climate change. This was for a project at NYU teaching the value of Causal Analysis for problem solving and product launching. I chose to focus on climate change. Clicking the image will open the analysis in Miro.

Cause and effect nodal mapping exercise. This was a project for NYU teaching how to causally map, using a subject of our choice. I webbed what I see to be the core of issue of anthropogenic climate change back out to the human needs and practices that gave way to the issue. Clicking the image will open the map in Miro.